Partnerships Shouldn't Run on Hope
These challenges exist on both sides of the table - and every week a plan stays unclear, co-sell deals lose momentum.
For Vendors
Loose Commitments
Plans discussed but never documented. Next steps that disappear into email threads.
No Visibility
Partner health is a mystery until something goes wrong. No early warning signals.
Scattered Execution
Action items live in spreadsheets, CRMs, and memory. Nothing connects.
For Partners
Left in the Dark
Partners never see the bigger picture. They're given tasks without context or visibility into overall goals.
Chasing Updates
Constantly asking 'where are we?' Partners waste time hunting for status instead of executing.
Inconsistent Experience
Every vendor does it differently. No standard process, no clear expectations, no templates to follow.
Three Things We Focused On
From Intention to Execution
Mutual Action Plans
Partners and vendors see the same plan, same goals, same progress, same deadlines. Full alignment, full transparency.
- Goals & activities tracking
- Progress visibility
- Playbook-based templates
AI Partner Intelligence
Know when engagement drops before it becomes a problem
- Health score trends
- Churn risk indicators
- Proactive alerts
Ecosystem Analytics
See across your entire partner portfolio, not just individual relationships
- Portfolio health score
- Top performers
- Pipeline metrics
- Fund balances: committed, spent, available
£1.2M
Pipeline Value
42%
Win Rate
See Otters in Action
Explore the platform that transforms how you execute partnerships.
Good morning, Sarah
You have 3 priority items to review
87%
Portfolio Health
↗ +5%
72%
MAP Progress
↗ +8%
£2.4M
Pipeline Value
↗ +12%
68%
Win Rate
↗ +3%
4
Deals Closing
This week
TODAY'S PRIORITIES
Partner showing strong engagement. Review pipeline opportunities.
MAP milestone completed. Schedule follow-up call.
New deal registered. Prepare co-sell strategy.
LIVE ACTIVITY
Sarah Johnson won deal "Enterprise License" on CloudFirst
about 1 hour ago
Mike Kelly updated deal stage to "Negotiation" on TechFlow
about 2 hours ago
Anna Lee won deal "Annual Contract" on DataDriven
about 3 hours ago
Tom Chen completed MAP milestone on on Innovate Co
about 4 hours ago
Daily briefing with priorities, activity feed, and AI insights
Everything You Need to Execute
Powerful features designed specifically for partner collaboration execution.
Mutual Action Plans (MAPs)
Every milestone agreed with your partner
Both sides see the same plan. Full transparency drives real accountability.
- Playbook templates for standardised execution
- Consistent partner experience across your ecosystem
- Goals with colour-coded categories
- Activities with status tracking
Partner Collaboration Workspace
One shared place to work with every partner
Complete partner visibility at your fingertips
- Shared visibility between vendor and partner
- Partner cards with health scores
- Tier badges: Platinum, Gold, Silver, Bronze
- Bulk import capability
Sales Pipeline & Co-Selling
Keep joint deals moving to close
Track deals from qualification to close
- Kanban-style deal tracking
- Stage columns for full visibility
- Co-sell badge for joint opportunities
- MAP progress on deals
Ecosystem Analytics
See which partnerships deliver
Portfolio-wide insights at a glance
- Portfolio health score with trends
- Engagement tier distribution
- Top performers leaderboard
- Churn risk alerts
AI Insights
Spot risks and next steps sooner
Proactive intelligence for your partnerships
- Proactive recommendations
- Warning detection for engagement drops
- Opportunity identification
- Action suggestions
Market Development Funds
Tie every fund to pipeline
Every pound tied to a goal, from budget to receipt.
- Live view of committed, spent and available
- Requests approved in context, with balances on screen
- Every receipt in one filterable view
- Multi-currency, with real conversion
AI Hub
Update plans from the AI assistant you already use
Ask your partner programme a question, in the assistant you already use.
- Read partners, plans, goals, activities, deals and funds
- Create and update work without opening a screen
- Ready-made prompts for reviews, forecasts and scorecards
- Permission-scoped, admin-controlled, fully logged
Company Research
Walk into every partner meeting prepared
Automated partner intelligence
- AI-powered company research
- Automated profile enrichment
- Industry and market insights
- Competitive landscape
Not ready for a call? Download the free Mutual Action Plan template
Connect Your Ecosystem
Seamlessly integrate with the tools your team already uses to keep partner data flowing and collaboration effortless.
CRM Tools
Sync partner data seamlessly with your CRM
AI Assistants
Bring Otters into your AI assistant with the AI Hub
Communication
Keep your team and partners connected
Support & Ticketing
Streamline partner support workflows
And More
We integrate with virtually any tool you use
Your Daily Command Centre
Everything you need to know about your partnerships, at a glance.
Good morning, Sarah
You have 3 priority items to review
87%
Portfolio Health
↗ +5%
72%
MAP Progress
↗ +8%
£2.4M
Pipeline Value
↗ +12%
68%
Win Rate
↗ +3%
4
Deals Closing
This week
TODAY'S PRIORITIES
Partner showing strong engagement. Review pipeline opportunities.
MAP milestone completed. Schedule follow-up call.
New deal registered. Prepare co-sell strategy.
LIVE ACTIVITY
Sarah Johnson won deal "Enterprise License" on CloudFirst
about 1 hour ago
Mike Kelly updated deal stage to "Negotiation" on TechFlow
about 2 hours ago
Anna Lee won deal "Annual Contract" on DataDriven
about 3 hours ago
Tom Chen completed MAP milestone on on Innovate Co
about 4 hours ago
One plan. Both sides.
Try a sample 90-day plan and co-sell board. All names and numbers are made up.
Same plan, same progress - highlighted items are yours to deliver.
Click a deal to move it to the next stage.
Built for Partner-Led Growth Teams
Whether you're managing one partnership or a hundred, Otters adapts to your role.
Partner Managers
Manage day-to-day partner relationships with clarity and accountability.
Alliance Leaders
Build strategic partnerships that drive mutual growth and success.
Ecosystem Leads
Orchestrate your entire partner ecosystem with portfolio-wide visibility.
Key Account Managers
Deepen relationships with your most important partners.
Partnership Operations
Streamline processes and ensure consistent execution across the team.
How much partner pipeline is stalling?
Move the sliders to match your programme. Nothing is saved or sent.
Pipeline at risk each quarter
$300,000
About 10 of 40 co-sell deals, out of $1,200,000 in partner pipeline.
An estimate based only on the numbers you entered - not a prediction of results.
Talk it through with our founderSimple, Transparent Pricing
Start with a free 14-day trial. No credit card required - just get in touch and we'll get you set up.
Start
Best for: launching your first strategic partners
Ideal if you're launching your first partner program and want to turn early relationships into active revenue.
billed yearly at $6,720
- Includes capacity for up to 10 active partners
- Unlimited users
- Unlimited MAPs
- All platform capabilities
- Market Development Funds: budgets, allocations, approvals and receipts
- AI Hub: connect your AI assistant
- Up to 500 AI messages per month
- Standard support
- Import partner data, including lead and deal data from your CRM
Grow
Best for: scaling co-selling across a growing channel
Perfect if you're scaling your partner ecosystem and need structure, visibility, and co-sell momentum.
billed yearly at $15,120
- Includes capacity for up to 25 active partners
- Unlimited users
- Unlimited MAPs
- All platform capabilities
- Market Development Funds: budgets, allocations, approvals and receipts
- AI Hub: connect your AI assistant
- Up to 3,000 AI messages per month
- Enhanced support
- Import partner data, including lead and deal data from your CRM
Scale
Best for: established programmes with many active partners
Best for established partner programs managing multiple partner types, regions, and joint sales motions.
billed yearly at $33,600
- Includes capacity for up to 60 active partners
- Unlimited users
- Unlimited MAPs
- All platform capabilities
- Market Development Funds: budgets, allocations, approvals and receipts
- AI Hub: connect your AI assistant
- Up to 10,000 AI messages per month
- Enhanced support
- Import partner data, including lead and deal data from your CRM
Enterprise
Best for: large ecosystems needing custom capacity
Ideal if you have a growing partner ecosystem, including larger strategic alliances with various partner types.
- Custom number of partners
- Unlimited users
- Unlimited MAPs
- All platform capabilities
- Market Development Funds: budgets, allocations, approvals and receipts
- AI Hub: connect your AI assistant
- From 50,000 AI messages per month
- Dedicated support
- Import partner data, including lead and deal data from your CRM
- Custom onboarding
Designed to Grow With You
As your ecosystem expands, you can move up to the next tier whenever you need more capacity. Each step gives you more active partner capacity while keeping your cost predictable, so you grow at the same pace as your network.
If you need extra support, you can also purchase Expert Hours from us or from one of our certified partners. These sessions cover advisory, onboarding, and ecosystem consulting to give you the same expertise that leading partner teams rely on.
Start small, upgrade tiers as you expand, and get expert help whenever you need it.
Frequently Asked Questions
Everything you need to know about Otters and partner collaboration.
Trusted by Partnership and Alliance Teams
"The Otters platform is helping our clients and their partner ecosystems stay on track. It has resulted in more aligned relationships and ultimately more revenue for both sides. A must have for anyone serious about partner success"
Andre Becker
CEO, PartnerTrybe
"Their professional and experienced team has been a pleasure to work with, and we're so grateful for the expertise and guidance they've brought to the table. We would highly recommend Otters to anyone looking to build and manage a successful partner network."
Thomas Bolt
CTO & Founder, BiG EVAL
"Otters was extremely hands on, not just providing a platform, but helping us during one of the most challenging years, to build a partner program that generated over $100,000 in annual recurring revenue."
Khaled Dassouki
CEO, Ubility AI
From the partner side
Partners who love working with Otters
Both work on the partner side of companies that bought Otters. They open the same plans, the same progress and the same next steps as the teams they sell with, so nothing has to be chased over email.
On the partner side of an Otters customer
“Co-selling used to live in spreadsheets and email threads. Now we and our vendor work from the same plan, so everyone knows the next step and deals stop going quiet.”
On the partner side of an Otters customer
“As a Monday Africa partner we work with many teams at once. Otters gives us one shared view of who owns what, so we spend less time chasing updates and more time selling.”
Your Partners Are Waiting.Collaborate. Execute. Together.
We're partnering with early adopters who want to shape the future of partner collaboration execution.
Talk to Our FounderOr download the free Mutual Action Plan template or take the product tour.
No pitch, just a conversation about how structured collaboration could work for your partnerships.
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